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A new chapter begins this Wednesday at Lord’s when defending champions Australia will take on South Africa in the third…

In a world where the internet allows people to reach millions with the click of a button, sports teams and…

International qualifiers may not get the fanfare or attention of a major tournament, but they play an equally important role…

Whether it’s an actor reppin’ their team on the sidelines or a fashion collaboration that sparks fervor, sports and showbiz…

The World Series is a big deal for baseball teams and fans alike. The best-of-seven series began in 1905 and…

Athlete endorsements leverage the personal credibility of role models to foster consumer trust and influence purchasing decisions. These emotional connections…

Formula 1 is a global spectacle of speed and strategy. As such, it demands the ultimate in precision and engineering…

After a wild NFL draft last year, which saw six quarterbacks taken in the first 12 picks, this year’s draft…

We’ve seen a flurry of athlete retirement news in recent weeks, from Super Bowl champion Nick Foles retiring from the…

From scoring developments and data analytics to esports and sports medicine technology, there’s always a new innovation popping up in…