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The Asian Games is an ongoing continental multi-sport event held every four years among athletes from Asia. It is the…

Athlete endorsements are a key strategy in sports marketing, allowing brands to connect with fans in ways that are both…

Formula 1 standings are a system used to determine the points scored by drivers and teams throughout a season of…

The US Open is one of the four Grand Slam tennis tournaments held each year and was first played in…

For long-suffering franchises and Lombardi-spoiled clubs, the NFL draft can be a beacon of hope for change and a shot…

The past few weeks have been filled with athlete retirement news, from Super Bowl champion Nick Foles to women’s soccer…

Whether it’s an athlete using genetic insights to inform training, the use of biometric monitoring to optimize athletic performance, or…

Rory McIlroy bounced back from a horrid first round at Augusta with the lowest second-round score in Masters history, moving…

The World Athletics Championship is the biennial world championship for track and field athletics. It is organized by the International…

Esports take video games to the next level – it’s like the gamer version of an athletic championship. Professional players…